Do you want to sell a new product or a brand
through the Online Channel? We detail you the key aspects for the launch of a
product or a brand so that it is a success.
1- ANALYZE YOUR MARKET
Launching an online product is not a simple
task. The first step is, without a doubt, knowing our market. Market research
requires understanding the opportunities offered by the specific moment to
launch our product with the best possible guarantees. This is why it is
essential to know and analyze in detail all the elements that configure the
market to adapt our product to correct digital development .
WHEN AND WHY SHOULD A MARKET ANALYSIS BE
CARRIED OUT?
We must, primarily, analyze our market when we
want to enter a new market, in this way we will better understand the problems
and opportunities that involve identifying and planning our sales
opportunities. And, by the way, know our competitors.
HOW?
The process for conducting a market analysis
is divided into three parts:
Understanding Market Conditions
Identify Market Opportunities
Develop Strategies Directed to a Market
It must be taken into account that the Online
channel is price sensitive, so if we compete with similar products, the price
as well as the conditions of consumption and delivery will play a key role in
the successful launch. If, on the contrary, our product is unique, the main
challenge will be to let us know that our product covers a latent need, which
is why we will have to identify the best way to make it known, which will play
a vital role in the success launch. These points are vital when dealing with
market analysis, taking into account that we only need to analyze products from
our direct competitors or our known market environment, but also marketplaces,
portals and also other markets, to identify the players.
2- DEFINE YOUR PRODUCT
The product is king, and that's why we have to
define its attributes to ensure success when we launch the market. By focusing
on its benefits and adding value to the consumer, we will differentiate
ourselves from our competition. But that's not enough, we need to work with a
strategy to meet the needs of our potential consumers in and out of the digital
channel.
"Customers buy satisfaction, not just
material" - Jerome McCarthy and William Perreault
3- KNOW YOUR AUDIENCE AND YOUR CLIENT /
CONSUMER
One of the main points for selling an online
product is to know our audience in detail. Knowing how to interpret consumer
behavior and know what they like is one of the bases on which knowledge of our
product is based.
Through a comprehensive qualitative and
quantitative analysis of our audience, we can analyze your needs, your wishes,
your perceptions and your purchasing preferences that will help us manage our
content strategy and optimize SEO and SEM actions.
4- KNOWING TO GO
Authenticity marks the difference. This is why
it is essential to offer a unique and different proposition to what already
exists on the market. The success of differentiation lies in the humanization
of the consumer experience. That the product is not indifferent to the consumer
is our basis. We think of a consumer's expectations before acquiring a product
or service and convert it into a fun challenge. Transparency and honesty of
brands are fundamental aspects that influence purchasing decisions over
innovation.
To provide a satisfactory experience, it is
necessary that:
Your product is a true reflection of your
brand and your values.
it directly appeals to your consumers.
you are transparent and honest.
you communicate in a refreshing and creative
way.
5- DEFINE THE CHANNELS
All products are not the same. They are not
all headed to the same public and of course, they will not all sell the same
way. There are certain requirements, characteristics and particularities of
each product that make their sale and distribution more effective on some
channels than others. Some channels we can use are:
Social networks
SEM campaigns
The organic channel
Digital means through collaborations
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