Today entrepreneurs must take into account the social media
activity in their business. One of the elements in common to all social
platforms is the hashtag. It is part of the language of social networks. How to
use it to grow its business and reputation? Response elements…
The power of the hashtag
The hashtag links instantly a post on social networks to a
group of other posts on the same subject ... and can inform a real time group
of interested by the subject that there is a novelty posted on the subject.
The hashtag represents a very important social media
strategy for SME managers. An adequate # can help build a brand name, boost the
reach of a post or advertising campaign and positively impact a consumer's
loyalty.
The basics…
Use the hashtag symbol # before an important keyword or at
the beginning of a sentence to categorize a tweet and promote its retrieval in
the search thread of Twitter.
The #hashtags can appear anywhere in the tweet: at the
beginning, in the middle, at the end.
A #hashtag will not appear in a search if your account is
protected.
On which networks to use hashtags?
#BestPractices
Do not spam with hashtags!
Do not put too much # in a tweet. It is officially
recommended not to exceed two hashtags per tweet. Using too many hashtags
devalues the strength of the hashtag and each # in addition reduces the
strength of the message. This can ruin your followers and definitely devalue your
brand's reputation on social networks.
Grow your brand on one #
Use a single #hashtag to talk about your brand. This will
enhance your reputation with consumers.
During Euro 2016, the French Football Federation launched
the #FiersdetreBleus, a real movement was born. A platform has been launched
for the occasion. The objective was to mobilize the fans, the amateur clubs,
personalities, media, sportsmen around the Team of France by allowing them to
express their attachment and their support to the players.
Twitter chats
Organize Q & A sessions around "live chats"
and discussions around a #hashtag.
Hashtags: from virtual to real
Even though #hashtags are born in the virtual, they can also
generate great buzz outside the web. Placing a #hashtag in a public place where
there is a lot of passage or on a TV spot can be a very good strategy. Carambar
is very strong in the field of humor!
compte_carambar
If SMEs or small businesses do not have a large marketing
budget or TV communication budget, there are other less expensive but equally
interesting solutions. A # can appear on a commercial car, on a tarp, on a
flyer ...
How to choose a # for an event?
The # of your event must be ...
Unique
Check out if the hastag you have in mind is on Twitter. If
it has been recently used, look for another one. Otherwise it's gone!
Short
Remember that on Twitter you can only use 140 characters. That's
why you have to choose a short # that does not take up all the space in your
conversations.
Bound
Your hashtag must reflect your event.
Ex: Small Business Week (# SBW2014)
Memorable
The goal is for participants to use this hashtag when they
talk about your event. This means that they must be able to remember which
hashtag is associated with your event, without having to search every time.
6 tools to know to be the Pro of the #hashtag
Tagboard: You can create a social wall that centralizes all
the real-time conversations about a hashtag on multiple social networks. This
tool displays the sentiment about the hashtag: neutral, positive or negative.
Tweetdeck: allows you to track multiple feeds, #hashtags,
manage multiple accounts at the same time.
Hashtagify.me: allows the discovery of hashtags relating to
a precise hashtag and the identification of top influencers on this #.
Ritetag: allows you to see if a hashtag is more visible than
another: it provides exact figures and some ideas for hashtags.
Talkwalker: to find and analyze a hashtag.
Tweetarchivist: we insert a #hashtag on the main search bar
and we access a large amount of data in the form of pie charts or graphs: top
users, the list of mentions or retweets, the cloud of keywords, the sources
tweets, the list of influencers, the volume of tweets over a period of time, or
the most shared URLs.
No comments:
Post a Comment